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Small business website and digital strategy review
Be the gamekeeper, not the game +353 (0)89 466 8861
Experience Learning Too homepage on devices

Get your small, starving business fed online
I don't build websites for you - I design them for your customers.Email Me Call Me

Help for small starving businesses (and artists)

I want your small business website to be designed and built perfectly for your customers by you, or by your vendor.

How may I help you?

Website review find areas to improve

Have me cast a professional eye over your website to find areas to improve for your diverse customer base.

Writing for web build digital strategies

Let me review and feedback on the universal experience of your digital presence and campaigns.

Search and Socialoptimisation

Understand how to improve your website's SEO and how to test and to improve your site's performance.

Email Me Call Me

About Me

Photo of Pat Godfrey
Pat Godfrey

I want to give your small business website every advantage.

My name is Pat Godfrey and I'm here to help you in Ireland or the UK.

Getting websites built is risky - become the gamekeeper and not the game!

How I Help You

Is your website fit for the modern digital consumer and how do you know?

Building a website is a little like building a van.

  • Imagine you want a new van.  It is just a business tool yet, after years of research, design, development, etc. by thousands of skilled and qualified experts it is expensive. Too expensive. But we want a van! (It's a website, I know. Stay with me on this).
  • A team down the road will build you a van for €800. It has an engine, it starts and stops, delivers your goods, and has a cool stereo and a nice badge. It looks grand. You pay €80 per hour for servicing, which it needs each 30-days. Too expensive. But we want a van! (The website is the van -  look, we're nearly there).
  • Why not build yourself a van? Sure, and if you work hard and long enough, it might even look like a van...(or a website, yes?)
It's a little like buying a van...
cartoon of a 'Trotters' reliant van and dodgy saleswoman

We want a website!!!

If you create a DIY website, or engage the team down the road to build one it's not a bad thing. How do you know it's any good though?

Making it work for you

Bring me in as your skilled and independent advocate to review your, or that small team's work. Let's give you your confidence back in your digital presence.

I come from the world of expensive vans ...websites, apps, and platforms. I know what looks good, and what works well and I can offer tangible improvements.

If you've already laid out your cash to the team down the road you may feel squeezed into a template like it's Cinderella's slipper. You are not Cinderella! 

With a little effort and frugal pricing, we can feedback on that slipper and together get it stretched to fit your business and maximise every cent you spend on it. Get control of your website!

I make sure your website works for you.

Let's talk!

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Key Benefits

  • Know your website and its pages are well organised and written
  • Foster meaningful relationships with your customers from the get go: let them trust you
  • Answer your customers' biggest question, "What's in it for me?"
  • Reach out to ALL customers with inclusive design for accessibility, usability, and learning
  • Promote your customers’ positive experience within your brand, values, and product
  • Engage with customers throughout the marketing and purchase process
  • Understand what SEO is and how to DIY it well enough.
laptop, tablet, and mobile devices

Great (corporate) web design teams are huge. Each team member costs €600+ per day. What can you hope to do on your own?

Take the worry out of the work. Let's work together on what you are planning, or what you have already. Let's bring a piece of my corporate website world inside your own small business and offer a more credible experience to your customers.

Email Me Call Me

Get a Website Review

  • Level 1 Review
  • from €80 + VAT*
  • Impressions
  • What's in it for me?
  • User Journey
  • Engagement
  • Ease of use
  • Recommendations
  • *UK £75 + 0% VAT
  • Level 2 Review
  • from €250 + VAT*
  • As for Level 1
  • Business strategy
  • Site strategy
  • Competitor analysis
  • Social strategy
  • We will talk
  • *UK £240 + 0% VAT
  • Level 3 Review
  • from €490 + VAT*
  • As for Levels 1 and 2
  • Search strategies
  • Under the hood
  • Update pathway
  • Full consultation
  • We will talk more!
  • *UK  £450 + 0% VAT

What We Will Do

I will collaborate with you, your business, and your customers. I'll even corroborate with your website provider. We'll test your digital strategies and identify practical areas of what and where to improve.

If you feel like game, then I will turn you into the gamekeeper!

We'll chat over and record suggestions on where your pages should or can be improved. You'll learn basic skills to apply to your site and content in future. You'll learn to create inclusive user experiences and to foster relationships with your customers.

We'll take the guess work out of your website, form, and transaction design for your customers.

Design FAQs

Why Experience Learning Too?

What makes digital strategies and products work?

What is usability, accessibility, or responsiveness to User Experience?


Tamara Friedman"Pat brought creative UX design to our help landing pages, coordinated and implemented Google Analytics across multiple projects (divided among 5 Tech Writers), performed every task and responded to every request with thoroughness and follow-up, and, in general, brought freshness and humor to our team discussions that I will truly miss. He was a pleasure to work with!"

Tamara Friedman
Technical Writer, Houghton Mifflin Harcourt

Tom Holt"Pat possesses the key traits of a great design lead: a team player who listens and is an active practitioner. I have worked with Pat intermittently over the years and never failed to learn something. I was impressed with his enthusiasm to overcome challenges with a smile, and to go the extra mile to delight the BAs and Product Owner. I hope we cross paths again."

Tom Holt
Business Analyst, Houghton Mifflin Harcourt

JC"So impressed with your work Pat. I wish you were on the UX team as your ideas come so natural. With...UX there is a lot of back and forth and opinion differences that we often agree to disagree. But every project I have worked with you on, it’s been makes my job so much easier and I believe the customer experience is top notch. Thank you!"

Jim Cveykus
Program Manager, Houghton Mifflin Harcourt

logo Linked In"Pat is a well-educated, hardworking and innovative person, who has been re-assigned by our client for 5-years. He has performed a variety of roles, including Learning Designer, Lead Designer, User Experience Consultant and Interaction Designer, specialising in the UX and IxD of platforms for multiple Agile teams. He has a passion for Learning, he is self-motivated and I would not hesitate to recommend him to anyone who is looking to utilise his skillset in the foreseeable future."

Andy Scott
Business Development Consultant, Triad Resourcing

Kaleem Bhatti"Pat follows a fluent methodology when investigating and designing, synthesising information well and conceptualizing solutions in a usable and often visual way. He... writes succinctly and clearly, has excellent diplomacy and people skills and demonstrates the ability to discern business development opportunities."

Kaleem Bhatti
Senior eLearning Developer, Service Now

Mark Kobylanski"I worked alongside Pat for a year and in this time he showed himself to be diligent, intelligent and determined. He has a creative mind and a strong academic learning design background that he brings to bear with an infectious enthusiasm."

Mark Kobylanski
UX Consultant

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