Get your small, starving business fed online
I don't build websites for you - I design them for your customers.
Help for small starving businesses (and artists)
I want your small business website to be designed and built perfectly for your customers by you, or by your vendor.
How may I help you?
Website review find areas to improve
Have me cast a professional eye over your website to find areas to improve for your diverse customer base.
Writing for web build digital strategies
Let me review and feedback on the universal experience of your digital presence and campaigns.
Search and Socialoptimisation
Understand how to improve your website's SEO and how to test and to improve your site's performance.
I want to give your small business website every advantage.
My name is Pat Godfrey and I'm here to help you in Ireland or the UK.
Getting websites built is risky - become the gamekeeper and not the game!
How I Help You
Is your website fit for the modern digital consumer and how do you know?
Building a website is a little like building a van.
- Imagine you want a new van. It is just a business tool yet, after years of research, design, development, etc. by thousands of skilled and qualified experts it is expensive. Too expensive. But we want a van! (It's a website, I know. Stay with me on this).
- A team down the road will build you a van for €800. It has an engine, it starts and stops, delivers your goods, and has a cool stereo and a nice badge. It looks grand. You pay €80 per hour for servicing, which it needs each 30-days. Too expensive. But we want a van! (The website is the van - look, we're nearly there).
- Why not build yourself a van? Sure, and if you work hard and long enough, it might even look like a van...(or a website, yes?)
We want a website!!!
If you create a DIY website, or engage the team down the road to build one it's not a bad thing. How do you know it's any good though?
Making it work for you
Bring me in as your skilled and independent advocate to review your, or that small team's work. Let's give you your confidence back in your digital presence.
I come from the world of expensive
vans ...websites, apps, and platforms. I know what looks good, and what works well and I can offer tangible improvements.
If you've already laid out your cash to the team down the road you may feel squeezed into a template like it's Cinderella's slipper. You are not Cinderella!
With a little effort and frugal pricing, we can feedback on that slipper and together get it stretched to fit your business and maximise every cent you spend on it. Get control of your website!
I make sure your website works for you.
- Know your website and its pages are well organised and written
- Foster meaningful relationships with your customers from the get go: let them trust you
- Answer your customers' biggest question, "What's in it for me?"
- Reach out to ALL customers with inclusive design for accessibility, usability, and learning
- Promote your customers’ positive experience within your brand, values, and product
- Engage with customers throughout the marketing and purchase process
- Understand what SEO is and how to DIY it well enough.
Great (corporate) web design teams are huge. Each team member costs €600+ per day. What can you hope to do on your own?
Take the worry out of the work. Let's work together on what you are planning, or what you have already. Let's bring a piece of my corporate website world inside your own small business and offer a more credible experience to your customers.
Get a Website Review
- Level 1 Review
- from €80 + VAT*
- What's in it for me?
- User Journey
- Ease of use
- *UK £75 + 0% VAT
- Level 2 Review
- from €250 + VAT*
- As for Level 1
- Business strategy
- Site strategy
- Competitor analysis
- Social strategy
- We will talk
- *UK £240 + 0% VAT
- Level 3 Review
- from €490 + VAT*
- As for Levels 1 and 2
- Search strategies
- Under the hood
- Update pathway
- Full consultation
- We will talk more!
- *UK £450 + 0% VAT
What We Will Do
I will collaborate with you, your business, and your customers. I'll even corroborate with your website provider. We'll test your digital strategies and identify practical areas of what and where to improve.
If you feel like game, then I will turn you into the gamekeeper!
We'll chat over and record suggestions on where your pages should or can be improved. You'll learn basic skills to apply to your site and content in future. You'll learn to create inclusive user experiences and to foster relationships with your customers.
We'll take the guess work out of your website, form, and transaction design for your customers.
Why Experience Learning Too?
I love a good template website. They can look great and can help your small business ease into the digital worl d for little outlay. Then again, there are good and bad websites.
Your customers engage with and experience brands, values, and products through your communication channels. Click behaviours may not push the Knowledge needed for the judgment and decision making needed to convert clicking into buying behaviours.
Templates are appealing. They may fit your business well. But, do you know they do?
I will give you a straight opinion based on best practice, research, evidence, and experience of working in large digital teams. We will become your team.
Together, we will whip your website (and even your website vendor) into good shape to give you the maximum advantage for minimal additional outlay.
What makes digital strategies and products work?
There are many intertwined factors and design considerations that affect your digital product's success, both on and off the page. All affect your customers' learning too.
10% plus of your customers may have learning or physical differences to how you access digital channels.
Do your website pages, platforms, videos, emails, or other digital channels offer everyone access to your message and products?
Usability is everyone's concern. Get Accessibility right and Usability should follow, but is your message clear?
Can your website visitors navigate and understand your content?
Our digital content consumers - your customers - access content in different ways.
Do you signpost these pathways for them in what is logical to them and not only as appears logical to your designer?
Is your content concise? Does it pull in your customer, or push them away? Is your message clear from the top of the page? Is your content laid out as others will see it, or does it clutter your pages like fliers in a doctor's surgery? Should our customer need to click to find out where you do business from or how to contact you?
What values do you want your customer to share with you?
What is your story? What is your business' edge and advantage over competitors - and we have so many competitors in our expanding digital World.
|Search Engine Optimisation (SEO)||
We are led to believe that SEO is a dark art. I'd be fibbing if I claimed it was easy to DIY.
With only a small learning curve, you can take control of your pages, monitor their performance in Google Search, and check the performance of your code meets Google's standards.
You can optimise your own website's search position!
There is more to getting your message out too! Does your Facebook, Twitter, Pinterest, or other social media campaign reach out to millions, or is its membership limited to your friends and family: practically a pyramid sale? Make social media work for you using a strategy and timetable. It helps your SEO, too.
|"Mobile First Mythology"||
Do you understand what all the fuss is about "responsive" website design and how it can affect your small business? It really can. And there is no need to ever pay for a separate "mobile site" ever again!
Do we know that you package and send your product safely and quickly to your customer's home? Are you using a trusted payment method? Is your stock sufficient to avoid any delay in dispatch? Can your digital content consumers visit your premises: where, when?
Enquiring minds want to know. Do you tell them?
What is usability, accessibility, or responsiveness to User Experience?
Usability, Accessibility, User Experience, and Responsiveness are all strategies of concern today. The good news is that each strategy improves the effectiveness of our digital products and our business.
|The Importance of Usability||
Dr Kate Dingley, University of Portsmouth
|The Importance of Accessibility||
Introduction to Accessibility, World Wide Web Consortium (W3C)
|User Experience Uncovered||
P.2, P.118, Bowles, C. and Box, J, Undercover User Experience, New Riders (2011).
Over 80% of Interweb content is consumed on mobile devices.
The reflex action is to create mobile-only products; inevitably leading to a different experience and increased scripting costs for two steams: "desktop" (including laptop and notebook) and "mobile".
Fluid Responsive design aims to display across all native mobile and desktop devices without needing to identify each device your user employs. It works simply by knowing the browser "viewport". This can better serve the Lores of:
Note: there are places where the Lores blur as techniques in Fluid Responsive design emerge.
This page is Fluid Responsive. Make your browser smaller and larger, or rotate your device to experience the responsive page behaviours.
"Pat brought creative UX design to our help landing pages, coordinated and implemented Google Analytics across multiple projects (divided among 5 Tech Writers), performed every task and responded to every request with thoroughness and follow-up, and, in general, brought freshness and humor to our team discussions that I will truly miss. He was a pleasure to work with!"
Technical Writer, Houghton Mifflin Harcourt
"Pat possesses the key traits of a great design lead: a team player who listens and is an active practitioner. I have worked with Pat intermittently over the years and never failed to learn something. I was impressed with his enthusiasm to overcome challenges with a smile, and to go the extra mile to delight the BAs and Product Owner. I hope we cross paths again."
Business Analyst, Houghton Mifflin Harcourt
"So impressed with your work Pat. I wish you were on the UX team as your ideas come so natural. With...UX there is a lot of back and forth and opinion differences that we often agree to disagree. But every project I have worked with you on, it’s been amazing...it makes my job so much easier and I believe the customer experience is top notch. Thank you!"
Program Manager, Houghton Mifflin Harcourt
"Pat is a well-educated, hardworking and innovative person, who has been re-assigned by our client for 5-years. He has performed a variety of roles, including Learning Designer, Lead Designer, User Experience Consultant and Interaction Designer, specialising in the UX and IxD of platforms for multiple Agile teams. He has a passion for Learning, he is self-motivated and I would not hesitate to recommend him to anyone who is looking to utilise his skillset in the foreseeable future."
Business Development Consultant, Triad Resourcing
"Pat follows a fluent methodology when investigating and designing, synthesising information well and conceptualizing solutions in a usable and often visual way. He... writes succinctly and clearly, has excellent diplomacy and people skills and demonstrates the ability to discern business development opportunities."
Senior eLearning Developer, Service Now
"I worked alongside Pat for a year and in this time he showed himself to be diligent, intelligent and determined. He has a creative mind and a strong academic learning design background that he brings to bear with an infectious enthusiasm."
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