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Contract Digital Design Solutions and Services Supporting cognition and learning to create positive experiences

The variety of display devices today includes desktop monitors, laptops, tablets, and phones

Digital solutions have little room for scalped bell-curves, fashion-led compromises, or a second-hand "Cinderella's slipper" template. After all, you're not Cinderella and that slipper may never fit?

My name is Pat Godfrey and my tailored consultation is available to your agile eLearning, web, platform or app design teams remotely from my XLT studio, or when embedded on site in Ireland or the UK.

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Contract Services

Universal Experience

Offer your customers the best universal experience of your brand, values, and services.


Communicate with and present information for your customers' understanding.

User Interface

Facilitate an accessible, usable, learnable and useful conversation with your customers.

My design services will save you resources and effort. I will collaborate with your stake-holders, product owners, and agile design teams using drafts, wireframes, and interactive prototypes to illustrate and to test designs. Designs draw on evidence, best practice, or where possible consultation with your business leaders, clients, and end-users.

Professional Profile ❯

Key Benefits

  • Design usable, accessible, fluid-responsive, 'mobile-first', and safe digital environments
  • Signpost intuitive pathways through processes, transactions, and learning
  • Orient your digital space, products, and services to the way your customers think, learn, and act
  • Promote engagement with your content
  • Organise content semantically using information architectures to inform, engage, and enthuse
  • Ensure effective and people-first interaction from analysis to evaluation
  • Reduce cognitive overload and motor effort; make space for decision making and creating a 'sticky' environment in which to complete transactions.
  • Foster a relationship between you and your customer
  • Aim to reduce Customer Service calls and enable customers to self-serve their support needs

Build customer loyalty with an excellent Universal Experience of your enterprise.

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Design FAQs

Why Experience Learning Too?

What makes digital strategies and products work?

What is usability, accessibility, or responsiveness to User Experience?

Review Services

You can invite me to review your small business website or enterprise platform from as little as €125 + VAT (£120 at Zero Rate from the UK).

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User-Centric Design Philosophy

Great analysis leads to great design. It's simply more efficient.

Working hard on the analysis and understanding our users' problems early leads to a great product architecture, which is accessible, usable, learnable, and useful. Early and iterative testing of hypotheses is essential to getting the basics right.

Analysis is often the least well resourced and most compromised phase of design. We can make many informed assumptions, but there is no substitute to working with our users.

Importantly, graphics should support the design, not drive it. (Learn more about my Design Process or the Fluid Responsive design Philosophy in my new Portfloio.)

Simple User-Centric Design Cycle
Great analysis leads to great design through analysis of problems and solutions, testing throughout wireframing, and evaluation after production


logo Linked In"Pat is a well-educated, hardworking and innovative person, who has been re-assigned by our client for 5-years. He has performed a variety of roles, including Learning Designer, Lead Designer, User Experience Consultant and Interaction Designer, specialising in the UX and IxD of platforms for multiple Agile teams. He has a passion for Learning, he is self-motivated and I would not hesitate to recommend him to anyone who is looking to utilise his skillset in the foreseeable future."

Andy Scott
Business Development Consultant, Triad Resourcing

Tom Holt"Pat possesses the key traits of a great design lead: a team player who listens and is an active practitioner. I have worked with Pat intermittently over the years and never failed to learn something. I was impressed with his enthusiasm to overcome challenges with a smile, and to go the extra mile to delight the BAs and Product Owner. I hope we cross paths again."

Tom Holt
Business Analyst, Houghton Mifflin Harcourt

Kaleem Bhatti"Pat follows a fluent methodology when investigating and designing, synthesising information well and conceptualizing solutions in a usable and often visual way. He... writes succinctly and clearly, has excellent diplomacy and people skills and demonstrates the ability to discern business development opportunities."

Kaleem Bhatti
Senior eLearning Developer, Service Now

Mark Kobylanski"I worked alongside Pat for a year and in this time he showed himself to be diligent, intelligent and determined. He has a creative mind and a strong academic learning design background that he brings to bear with an infectious enthusiasm."

Mark Kobylanski
UX Consultant

Tamara Friedman"Pat brought creative UX design to our help landing pages, coordinated and implemented Google Analytics across multiple projects (divided among 5 Tech Writers), performed every task and responded to every request with thoroughness and follow-up, and, in general, brought freshness and humor to our team discussions that I will truly miss. He was a pleasure to work with!"

Tamara Friedman
Technical Writer, Houghton Mifflin Harcourt