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Long Description:Relating User Interface Design to User and Universal Experience Design

This long description page relates to the image in the Experience Learning Too section on the Homepage: How does UI and UX design fit into the seven layers of the Internet?

Relating User Interface Design to User and Universal Experience Design
User Interface Design is an element of User Experience Design, which is an element of Universal Experience Design

Description

The seven layers of the Internet are only a handful (of seven fingers) of elements of the Universal Experience, which includes at the top level:

  • Product (Trust, quality, and assurance)
  • Marketing (Finding your product)
  • Values (Why use your product)
  • Brand (How to find your product)

Universal Experience Design

Universal Experience design is parent to User Experience design, which in turn is parent to User Interface design. Here we include only two of the seven layers of the Internet:

User Interface Design

  1. Application Layer (Enterprise and consumer tasks)
  2. Presentation Layer (Visual UI and chroma)

User Experience Design

User Experience design is a child of Universal Experience design, and a parent to User Interface design. It encompasses the two layers of the Internet that User Interface design is mainly concerned with, and the remaining five Internet layers:

  1. Session Layer (Experience)
  2. Transport Layer (Data service and Submit)
  3. Network Layer (Connectivity)
  4. Data Link Layer (Speed)
  5. Physical Layer (Devices / Operating Systems / Browsers)

This is the last of the seven Internet layers, but there are a number of other "layers" to consider within User Experience design:

  • Engagement (Interest and attraction)
  • Motivation (What is in it for me?)
  • Environment (Distraction and concentration)
  • Meta-cognitive (Mood, needs, and wants)

Summary

Emphasis on the User Interface design and the visual design (at expense of User Experience design) may result in the failure to achieve the Universal Experience desired by the enterprise.

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