Professional Profile Pat Godfrey

Updated by : September 2017

I am Pat Godfrey. I design successful universal solutions to meet your business and digital consumer needs. (I solve stuff and work to make things simply better).

As a strong advocate for the way consumers think, learn, and behave, I design inclusively for accessibility, usability, usefulness, and learning preferences to advantage your business across all channels, devices, and abilities.

Photo of Pat Godfrey
Pat Godfrey

As a Universal and User Experience designer, I consult with your consumers, design team, your stakeholders, and your engineers with a users’ perspective toward delivering the responsive, mobile-first communication and content your customer needs, and your business wants.

Quality platform and website design, low to hi-fidelity prototyping, best practice techniques, and research build on the success of your company and its services and products.

I am a qualified designer, teacher, and manager specialising in learning and customer transactions in the digital paradigm. Go to the About Me page for more.

My hobbies include digital painting. I held my first art exhibition in July 2017, which was extended for 4 weeks. I am also being coached in how to paint with acrylics and will in turn hold workshops using Microsoft PowerPoint to produce vector graphics. Find me on Behance.

Download my CV (.docx 50 KB)

Relevant assignments

A Google Charts time line:



Consultancy roles

  • UX (Universal and User Experience Design)
  • IxD (Interaction Design)
  • LD / LA (Learning Design / Learning Architecture)
  • TW (Technical Writing / product support)
  • ID (Instructional Design)
  • IA (Information Architecture)
  • eLearning Strategy and Design

Design priorities

  • Accessibility
  • Usability
  • Learnability
  • Usefulness
  • Visual Fashion


  • HTML (HTML4 and HTML5)
  • CSS ('Vanilla' Cascading Style Sheets)
  • SASS / LESS (Cascading Style Sheet Strategies)
  • jQuery (JavaScript Library)


  • Paper and pencil
  • Axure (Wireframing and prototyping)
  • XD (Adobe CC Experience Design)
  • Indigo (Infragistics Indigo Studio)
  • Comp (Adobe Comp mobile CC)
  • DW (Adobe CC Dreamweaver)
  • AI (Adobe CC Illustrator)
  • PS (Adobe CC Photoshop)
  • Corel Painter (2017)
  • Rh (Adobe CC RoboHelp)
  • Wix (Website service)

Media production

  • Camtasia (Video and Tutorial)
  • Pr (Adobe CC Premiere)

Recent study

  • PHP and MySQL (Hobby level)
  • Angular JS (First looks)
  • Frameworks (e.g. W3C CSS, Material)
  • Technical SEO (Google, Bing, OG)

Latest contracts

User Experience Design / Technical Writer

Houghton Mifflin Harcourt, February 2012 - February 2017

Improved UX, LD, IxD, and CD through consultancy with agile teams adding new features to legacy and new platforms. Demonstrated and tested designs using wireframes and high fidelity prototypes. Designed and developed HTML solutions and user support adjuncts.

Note: Extended eleven times with discontiguous titles to give a continuity of service as the organisation changed.

Learning Design

Line, April 2011 - Nov 2011

Creating learning schemas and episodes for new HP server equipments and procedures (Full ADDIE/SAT Process).

Supplied Instructional and Creative Design, photography, and high-fidelity vector illustrations to the project and team.

Note: Extended twice.


MSc Electronic Learning Technologies, Distinction

University of Portsmouth, UK, 2004 - February 2007

Equipping designers to operate both practically and strategically in the development and promotion of eLearning resources in the widest range of educational environments. Including:

  • Human Computer Interaction and Interface Design for Cognition and Education
  • Design for diversity
  • Practitioner Research in Education
  • Instructional Design
  • Strategies for the Development of Online Courses
  • Use of media in Educational Materials
  • Learning software development (XHTML, CSS, JavaScript, and Flash)
  • Networks (Internet and Intranets)

Graduate City Guilds Institute, Leadership and Management

City and Guilds, UK, 2006 - 2006

Comparable level to a British honours degree. Recipients prove operational ability and expertise at a middle management level.

Certificate in Education (Post Compulsory Education)

University of Portsmouth, 2002 - 2004

Core professional teacher qualification in the area of post compulsory education.

MSc User Experience Design

IADT from September2018

I am delighted to accept a place on the MSc UXD at IADT, Dún Laoghaire. It's ten years since my similarly-specified MSc eLT and I'm looking forward to reflecting on and updating my practice as I study.

❮ Portfolio My Design Process ❯

My bookshelf

My bookshelf supports my interests, learning, and practice.

Book list filter

Showing all books in the list
Book Title Book Author Publish Date Link
E-Learning Strategies How to get implementation and delivery right first time Don Morrison 2004 View ❯
User Experience
100 Things Every Designer Needs to Know About People Suzan M. Weinschenk 2011 View ❯
A Field Guide To User Research (Smashing eBooks) Smashing Magazine 2015 View ❯
Axure For Mobile (2nd Edition)Building mobile prototypes with Axure RP 7.0 Lennart Hennigs 2014 View ❯
Sketching User Experiences The workbook Saul Greenberg et al 2011 View ❯
The Practitioner's Guide to User Experience Design Luk Miller 2015 View ❯
Undercover User Experience Design Learn how to do great UX work with tiny budgets, no time, and limited support. Clennydd Bowles 2011 View ❯
UX Design Process (Smashing eBook series 41) Smashing Magazine 2013 View ❯
UX Research Practical Techniques for Designing Better Products Brad Nunnally & David Farkas 2016 View ❯
White Hat UX The next generation in user experience Trine Falbe, Kim Andersen, & Martin M. Frederiksen 2017 View ❯
Interaction and Usability
About Face The essentials of interaction design Alan Cooper et al 2014 View ❯
Design Accessible Websites (4th Edition)Thirty-six keys to creating content for all audiences and platforms Jeremy J. Sydik 2007 View ❯
Designing Interfaces Patterns for effective interaction design Jennifer Tidwell 2011 View ❯
Designing Mobile Interfaces Patterns for interaction design Steve Hoober & Eric Berkman 2011 View ❯
Don't Make Me Think (Second Edition)A common sense approach to web usability Steve Krug 2005 View ❯
Graphic Design School (5th Edition) A foundation course for graphic designers working in print, moving image, and digital media David Dabner & Sandra Stewart & Eric Zempol 2002 View ❯
Interaction Design beyond human-computer interaction Jennifer Preece et al 2002 View ❯
Pictograms, Icons & Signs A guide to information graphics Ryan Abdullah & Roger Hübner 2006 View ❯
Responsive Design Workflow Stephen Hay 2013 View ❯
Responsive Web Design with HTML5 and CSS3 Learn responsive design using HTML5 and CSS3 to adapt websites to any browser or screen size Ben Frain 2012 View ❯
Sams Teach Yourself Responsive Web Design In 24 hours Jennifer Kyrin 2014 View ❯
Simple and Usable Web, mobile, and interaction design Giles Colbourne 2002 View ❯
Web Application Design Patterns Pawan Vora 2015 View ❯
Web Designer's Reference An integrated approach to web design with XHTML and CSS Craig Grannell 2005 View ❯
Web Form Design Filling in the blanks Luke Wroblewski 2008 View ❯
Developing Quality Technical Information A handbook for writers and editors Michelle Carey 2014 View ❯
Intertwingled Information changes everything Peter Morville 2014 View ❯
Letting Go of the Words Writing web content that works Janice Redish 2007 View ❯
Microsoft Manual of Style Your everyday guide to usage, terminology, and style for professional technical communications Microsoft Press 2012 View ❯
The Non-Designer's Design Book (Fourth Edition)Design and typographic principles for the visual novice Robin Williams 2014 View ❯
HTML, CSS, and JS Coding
CSS3 Foundations Ian Lunn 2012 View ❯
HTML5 Foundations Matt West 2012 View ❯
JavaScript & jQuery The missing manual (Second Edition) - the book that should have been in the box David S. McFarland 2002 View ❯
jQuery Novice to Ninja New kicks and tricks Earl Castledine & Craig Sharkie 2012 View ❯
Networking in the Internet Age Alan Denis 2002 View ❯
PHP & MySQL - Novice to Ninja6th Edition Tom Butler & Kevin Yank 2017 View ❯
Community, Learning, and Research
How We Think John Dewy 1991 View ❯
Online Communities Designing Usability and Supporting Sociability Jenny Preece 2001 View ❯
Research Methods in Education (5th Edition) Louis Cohen et al 2000 View ❯
Software Project Management (3rd Edition) Bob Hughes & Mike Cotterell 2002 View ❯
Top of list

❮ Portfolio My Design Process ❯