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Contract digital UX design solutions and services Supporting cognition and learning to create positive experiences

The variety of display devices today includes desktop monitors, laptops, tablets, phones, and even watches

50% UX and 50% UI is average. Get 100% UX!

Your digital solutions have no room for scalped bell-curves, fashion-led compromises, or a second-hand "Cinderella's slipper" template. You are not Cinderella and that slipper may never fit?

My name is . My tailored user experience (UX) consultation is available to your agile web, platform, eLearning, or app design teams either remotely from my XLT studio, or when embedded on site in Ireland or the UK.

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Design inclusive experiences

One inclusive design. One product usable across devices.

A tablet device showing an accessible and usable fluid-responsive design
"...the job title 'User Experience Designer' is becoming one of the most abused titles in the tech industry, full of fancy User Interface (aka, graphic) guys who’ve added wireframes to their portfolios and claim to be UX experts. Sounds harsh? Perhaps..."

A light-hearted article by Emil Lamprecht, 7 Signs This Person Isn't Actually a UX Designer

Contract services

Universal Experience

Offer your customers the best universal experience of your brand, values, and services.


Communicate with and present information for your customers' understanding.

User Interface

Facilitate an accessible, usable, learnable and useful conversation with your customers.

I will collaborate with our users, stake-holders, product owners, and agile design teams toward an improved Universal and User experience.

Together, we will create content, business and "user flows", sketches, wireframes, and interactive prototypes to illustrate, agree, and to test designs using an efficient UX team workflow.

Design meets science. Our designs will draw from and grow on evidence (research), analysis, best practice, and through consultation with your enterprise leaders, clients, and wherever possible our service users.

About Me ❯ My Profile ❯

Key benefits

  • Design usable, accessible, fluid-responsive, 'mobile-first', and safe digital environments and services
  • Signpost intuitive pathways through processes, transactions, and learning
  • Orient your digital space, products, and services to the way your customers think, learn, and act
  • Promote engagement with your content
  • Organise content semantically using information architectures to inform, engage, and enthuse
  • Ensure effective and people-first interaction from analysis to evaluation
  • Reduce cognitive overload and motor effort; make space for decision making and creating a 'sticky' environment in which to complete transactions.
  • Foster a relationship between you and your customer
  • Aim to reduce Customer Service calls and enable customers to self-serve their support needs

Build customer loyalty with an excellent Universal Experience of your enterprise.

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Effective design

Start with the content

Set meaningful tasks

Communicate a Universal Experience

Engage your customers

What's in it for you, me, others, and our users?
cartoon of five people asking what is in it for me and with a sixth person asking when is lunch?

Experience learning too

How does Universal Design improve our User Experience?

Why is a great User Experience essential?

What is user-centric design?

Where does User Interface design fit into our User Experience design?

Why is inclusive and universal design so important?

What makes digital strategies and products work?

Why Experience Learning Too?

Review Services

Invite me to review your small business website or enterprise platform from as little as €125 + VAT
(£120 at Zero Rate from the UK).

Find out more ❯

UX and UI Articles

My articles help to explain to my clients what I do and how I think and are a part of my Portfolio. They play a strong role in my continuing professional development (CPD). Topics include universal and user experience, interaction design, writing for the web, and service design.

booklet illustration with sample article cover

My Articles ❯


logo Linked In"Pat is a well-educated, hardworking and innovative person, who has been re-assigned by our client for 5-years. He has performed a variety of roles, including Learning Designer, Lead Designer, User Experience Consultant and Interaction Designer, specialising in the UX and IxD of platforms for multiple Agile teams. He has a passion for Learning, he is self-motivated and I would not hesitate to recommend him to anyone who is looking to utilise his skillset in the foreseeable future."

Andy Scott
Business Development Consultant, Triad Resourcing

Tom Holt"Pat possesses the key traits of a great design lead: a team player who listens and is an active practitioner. I have worked with Pat intermittently over the years and never failed to learn something. I was impressed with his enthusiasm to overcome challenges with a smile, and to go the extra mile to delight the BAs and Product Owner. I hope we cross paths again."

Tom Holt
Business Analyst, Houghton Mifflin Harcourt

Tamara Friedman"Pat brought creative UX design to our help landing pages, coordinated and implemented Google Analytics across multiple projects (divided among 5 Tech Writers), performed every task and responded to every request with thoroughness and follow-up, and, in general, brought freshness and humor to our team discussions that I will truly miss. He was a pleasure to work with!"

Tamara Friedman
Technical Writer, Houghton Mifflin Harcourt

JC"So impressed with your work Pat. I wish you were on the UX team as your ideas come so natural. With...UX there is a lot of back and forth and opinion differences that we often agree to disagree. But every project I have worked with you on, it’s been makes my job so much easier and I believe the customer experience is top notch. Thank you!"

Jim Cveykus
Program Manager, Houghton Mifflin Harcourt

Kaleem Bhatti"Pat follows a fluent methodology when investigating and designing, synthesising information well and conceptualizing solutions in a usable and often visual way. He... writes succinctly and clearly, has excellent diplomacy and people skills and demonstrates the ability to discern business development opportunities."

Kaleem Bhatti
Senior eLearning Developer, Service Now

Mark Kobylanski"I worked alongside Pat for a year and in this time he showed himself to be diligent, intelligent and determined. He has a creative mind and a strong academic learning design background that he brings to bear with an infectious enthusiasm."

Mark Kobylanski
UX Consultant

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